What is Mailchimp and how can I use it in 2024? (Beginner’s Guide)
Find out more about Mailchimp and the reasons it’s perfect for your company. Find out the latest features. Travel, automatic flows pop-ups and surveys SMS, and many more.
Think about promoting your products through an owned channel that is not dependent on algorithms. Imagine engaging with each customer on an individual basis while reaching a large audience of thousands simultaneously.
That’s the hope of email marketing, a business that is predicted to be not less than $17.9 billion by 2027’s end.
However, you cannot do successful marketing via email without a marketing tool. With more than 13 million users, Mailchimp is one of the most popular and most user-friendly marketing platforms available.
What exactly is Mailchimp, however , what is it, as well as the reason it is so well-known?
Check it out for more to discover.
How exactly is Mailchimp?
It is a platform to market your email designed to a variety of companies (from small-scale businesses to online stores to big corporations). It gives you the tools to build, send and monitor effective email marketing campaigns to your customers and customers.
Mailchimp is the brand name to describe one of the most advanced and comprehensive email marketing tools available in the world. The software comes with a wide range of options to manage your list of mailing addresses, create attractive campaigns, automate emails and monitor campaign performance all from one location. It was created in 2001 and is currently controlled by Intuit.
Employ the top email marketing experts to increase your email lists, improve your segmentation, create the right flow and boost your earnings.
How much does Mailchimp cost?
Mailchimp can be available in three segments: Marketing Platform, Website & Commerce, and Transactional Email.
In Marketing Platforms Marketing Platform vertical, Mailchimp has four billing plans which are each customizable based on the number of contacts on your list of email contacts. Each month’s plan has an individual plan structure and features list:
- A Free-forever plan comes with one user, one audience and 1,000 email messages per month with no automated customer journeys, and only a limited number of options.
- Essentials provides three users, three audiences and 5,000 email messages per month and 4 automated customer journey points, as well as more advanced features for segmenting customers.
- Standard comes with five users, five audiences, 6.000 monthly email sends 200 points of automated customer journey and many more modern capabilities.
- Premium comes with unlimited users with unlimited audiences and 150,000 email messages per month 200 points of automated customer journey as well as a variety of other advanced features.
If you have more than 500 contacts on your email list The Essentials plan will cost $13per month, Standard will be $20per month and the Premium plan will cost $350per month. If you have 250,000 contacts, you’ll pay $260and $170, or $620 per month.
There are other options to get greater contact limits, however the greater the contact limit, the greater chance to be a Premium account is the only viable option for you. If you do you’ll need to reach out to sales for an estimate.
The positive side is that you can test Mailchimp at no cost but you’ll have access to a diverse set of options. The features of Mailchimp allow users to build a few different campaigns. Then, you can easily upgrade as you need to.
We are grateful for this since we believe your email marketing platforms need to evolve with you, instead of having to shell out huge sums of money as you’re only beginning with your marketing emails.
for the Website and Commerce vertical, you can choose from three pricing tiers
- free for a month: $0 however, you must pay 2% transaction charges; also includes basic features to build a website
- Core: $8.97/ month + 1.5% Stripe transaction fee; includes 24/7 support
- Plus: $26.02/ month + 0.5% Stripe transaction fee
In the Transactional vertical the pricing is dependent on “blocks.” Each block permits you to send out 25,000 emails. It costs $20 per block when you have between 20 and one block. The cost drops by $2 for each 20 blocks, which means it’s just $18 for blocks between 21 and 40 and $15 for 41-60 blocks and it goes on.
Benefits of using Mailchimp
The HTML0 format has numerous advantages to using Mailchimp for your newsletters, email messages and sequences
Easy to use
The user-friendly interface and simple design makes it easy for eCommerce users with different levels of technical knowledge. It is possible to create professional-looking emails without the need for coding or design expertise and save time and effort.
Robust selection of email marketing features
Mailchimp provides a full suite of features for marketing via email that are tailored to almost every kind of business. You can use custom templates for emails, product recommendations and automated email flows and customised content to appeal to your customers and increase conversions.
Analytics features
With Mailchimp you can gain valuable insight into your campaign’s performance with its robust features for email analytics. You can monitor open rate as well as click-through rates conversion rates, as well as revenue earned which allows you to make informed decisions and improve your future campaigns.
250+ integrations
Mailchimp works with many of the well-known eCommerce platforms available – more details on that later. Each integration lets you connect customer data to the cloud, automate personal product recommendations and send personalised emails based on the purchase history.
Integration of HTML0 Mailchimp in your platform for eCommerce will streamline your marketing strategies and increase the potential of conversions.
Reliable
Marketers who use email recognize Mailchimp as dependable and ability to deliver. It has been in business for more than two decades, and is committed to steady and sustainable growth. It doesn’t appear to be leaving anytime in the near future!
Mailchimp also has a solid infrastructure and world-class mail delivery rate. You can be confident that your emails will get to your clients’ inboxes regardless of their email service provider which means they will get the maximal exposure to your business.
Wide range of extra features
Mailchimp surpasses the basics in marketing through email. As you’ll discover later in this article It has a wealth of tools to ensure that your email marketing efforts are effective.
from the Customer Journey Builder through AI-assisted design and social media integrations or even landing pages creator, Mailchimp has everything you need to build effective email marketing emails.
Begin by registering for an account for free
The free plan of Mailchimp offers vital features for companies that are just beginning to get started in the field of email marketing. This lets you try the platform and feel its advantages firsthand prior to committing to a paid subscription. It’s an ideal choice for small companies looking to establish themselves on this eCommerce market.
Mailchimp integrations
The integration capabilities of Mailchimp are an important benefit for eCommerce companies.
We’ll see the ways Mailchimp integrates with different platforms to help you improve your email marketing campaigns:
eCommerce platforms
Mailchimp integrates with the most popular eCommerce platforms such as Shopify, WooCommerce, and Magento. This integration allows you to transfer customer information as well as order history and information about products using Mailchimp.
Utilizing this connection, you are able to automate the process of recommending products to customers and send emails to abandoned carts and design targeted campaigns based upon purchase patterns.
CRM systems
Integrating email marketing tools into the CRM (customer relationship management) system provides you with complete information about your clients.
If the connection of your Mailchimp to CRMs such as Hubspot or Salesforce You can transfer customer information, monitor the interactions of customers, and utilize the information to create highly targeted emails. This integration lets you send relevant content to each customer which increases engagement and converts.
Social media platforms
Mailchimp integrates with social media platforms like Facebook, Instagram, and Twitter. Integrate your marketing campaigns for email with your social media strategies by posting content to your social networks without leaving Mailchimp.
Landing page builders
The integration of Mailchimp with page builders such as Unbounce and Instapage lets you create attractive landing pages that match your email marketing campaigns.
The landing pages are developed to attract leads, advertise special offers and boost conversions. The integration will ensure the customer has a seamless experience from emails to engagement on the landing page.
Customer Journey Builder
The Customer Journey Builder lets you create automated customer journeys specifically tailored to the specific audience you want to reach. This tool allows you to track and analyze customer behaviour to comprehend their needs and preferences.
You can make use of this information to design highly customized Mailchimp drip marketing campaigns, which start when customers meet certain requirements. For instance the moment a client abandons their shopping cart and then a reminder of their abandoned cart message will go out once they meet the criteria that you have set within the Customer Journey Builder.
Analytics & reporting tools
Mailchimp integrates with many popular analytics and report tools such as Google Analytics and Power BI.
This integration allow you to monitor and analyze your email campaign’s performance along with other metrics for marketing and gain an overall view of your eCommerce marketing activities and make informed choices regarding future improvements.
Mailchimp’s core features
Here’s a an overview of a few of the most well-known features offered by Mailchimp.
- AI-powered Content Optimizer that is powered by AI. Get suggestions for improving your email campaigns through AI.
- Complete campaign reports – view all of your KPIs at a glance
- Optimize your send day – receive information on data predictions for the most effective timing to send your next campaign
- Mailchimp Surveys – Send survey surveys directly to the email lists you have on Mailchimp
- SMS text messaging Send text messages directly via Mailchimp without needing to connect with a different service provider
- Multichannel Calendar allows you to plan and monitor your marketing activities across multiple channels and platforms
What can Mailchimp do for your eCommerce business?
Emailchimp has a variety of appealing options and features that cater specifically to the requirements of eCommerce companies, such as:
Manage email address lists
With Mailchimp it is easy to control your email list and select from a variety of segments available. For example, you can segment your subscribers based on their preferences, behaviour and demographics.
Segmenting your target audience lets you send out highly targeted emails and create the conditions for your email copywriters to design cutting-edge subject lines that are laser-cut to fit.
Promote the most relevant products at the appropriate moment, to boost conversions through messaging that your subscribers’ emails can be a link to.
Create campaigns
With the drag-and-drop editor of Mailchimp allows you to create stunningly attractive email newsletters and campaigns without any design or coding skills. Modify your emails’ style layout, layout, and content to reflect the brand’s image making sure you provide an appealing and consistent user experience to your clients.
Do you need help in improving your newsletter? Take a look at our tutorial on how to create newsletters using Mailchimp.
Track & report on analytics
Mailchimp offers robust analytics capabilities to monitor the effectiveness of your emails. It allows you to measure the open rate, click-through rate as well as conversion rates and even the amount of revenue that your emails bring in. These statistics allow you to optimize your email campaigns and make informed decisions that increase the ROI of your eCommerce.
Email automation
Automation can be a game changer for eCommerce companies. The automation capabilities of Mailchimp allow users to create automated emails that are triggered based on customer activities or specific milestones. It is possible to automate welcome emails, reminders for abandoned carts products, recommendations for purchases transactional emails, as well as post-purchase follow-up emails.
Automation of these processes reduces time and sends timely personal communications to the customers you serve, thereby increasing their engagement and increasing the sales.
Customizable email templates
Mailchimp has a large library of custom email templates suited to eCommerce companies. You can select from a selection of professional-designed templates and then customize them to reflect your brand. This will help you create emails appealing and coherent with the design of your eCommerce site.
A/B testing
The A/B testing feature in Mailchimp allows you to test different subjects, content layouts as well as calls-to-actions within your email marketing campaigns. By comparing and testing different versions of your email, you can determine which appeals to your customers the most and then optimize your emails for greater engagement and higher conversions.
AI content optimizer
The content optimizer of Mailchimp’s AI is able to analyze the content of your email and recommends improvements to increase engagement. from subject-line content to body text The AI content optimizer gives recommendations that are based on industry-leading practices and data-driven information. This allows you to create captivating emails that grab all the interest of clients.
Create transactional emails
Alongside advertising campaigns Mailchimp lets you send transactional emails to your email customers. This could include confirmations of orders delivery notifications, order confirmations, or password resets.
It is possible to alter these transactional emails so that they reflect your brand’s tone and provide a consistent user experience throughout their journey through eCommerce.
Signup forms
With Mailchimp it is easy to build signup forms, and then place them on your eCommerce site as well as landing pages. These forms allow you to promote sign-ups, generate leads, increase your list of mailing addresses and keep track of prospective contacts i.e. customers, by sending them targeted emails.
Use these forms as you see fit:
- as pop-up, it is useful if you wish to call for actions before the user leaves the page.
- embedded on the page, excellent for encouraging users to sign up to receive more details
Mailchimp can also allow you to build contact forms which you can add to your site to collect enquiries from customers and leads. You can also choose from a range of form fields so that your forms with Mailchimp are more user-friendly, and make sure you’ve got all the information that you need.
And last but not least last, but certainly not the least, Mailchimp also allows you to add a checkbox feature that users must check before they submit the choice. This lets you include a GDPR-friendly layer approval to the forms you use, ensuring that you can be sure you have their consent.
Customer surveys
The built-in survey feature of Mailchimp allows you to gather important feedback from the online customer base. You can design and send surveys to gain insight into the preferences of your customers as well as satisfaction levels and their purchase intentions.
This information can help you customize your services, products, and email marketing campaigns to meet the demands and needs of your customers.
Audience segmentation
Mailchimp’s audience segmentation is a crucial feature that allows you to separate your customers into distinct groups based on their behaviour or preferences, demographics, or purchasing past. Through segmenting your customer base it allows you to send targeted emails that are geared towards every segment, resulting in the engagement of your customers and converting them.
Landing pages
Mailchimp lets you create landing pages in the platform that complement your email marketing campaigns. These landing pages function as designated destinations for your customers and can be used to promote special offers, gather leads, or show off new products.
In linking your landing pages to your email marketing campaigns to provide an unified user experience and increase the chance to convert.
Dynamic website builder
The website builder from Mailchimp allows you to build and host an easy eCommerce website right inside the service. This is especially beneficial for small-scale eCommerce companies which want to establish an internet presence fast and effortlessly without hiring a web designer.
It is a site that will showcase your product as well as provide information and bring visitors to your eCommerce shop.
Creative Assistant
The Creative Assistant from Mailchimp is one of the highlights in the array of options Mailchimp provides. It lets you design email designs with the click of a button, by looking at your brand assets like logos and images and suggesting visual designs.
The Creative Assistant assists you in maintaining the same and visually pleasing branding for your eCommerce business in a simple, easy method.
Who is Mailchimp best for?
Mailchimp is a great email marketing service for entrepreneurs in a variety of sectors. If you own a small boutique shop, an expanding marketplace online or an established eCommerce company The features and flexibility offered by Mailchimp are designed to accommodate companies of any size.
It’s especially beneficial to eCommerce companies who want to simplify their email marketing campaigns and reach a larger market, and increase sales and engagement.
In an overall rule, Mailchimp is suitable for all users, but especially for busy marketing professionals who might not have much time to spare and require comprehensive email campaigns that are effective.
Should you get Mailchimp as your email marketing software?
Mailchimp is among the most popular and cost-effective email marketing tools available in the world. It’s the reason they’ve been a part of the email marketing scene for a long time and that’s because the software works. This isn’t just a fancy application that lets you send mass email newsletters and emails to. It’s a true leading alternative for email marketing software.
If you’re an experienced user and need access to more marketing analytics for email and data points that you can incorporate in your software, Mailchimp may feel limited. However, when it comes to email automation tools, Mailchimp is an excellent marketing automation tool, since it provides more than basic features.
It can assist you in creating stunning emails, create sophisticated email sequences, and even get involved in every one of your marketing efforts. Most importantly it will help you to make things easier for yourself.
Are you looking for a Mailchimp professional to guide you on how to get the most from this service?
